branding

Branding Is A Promise

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Branding is really a declaration of who you are, what you believe, and why stakeholders should put their faith in our organization. Thus, branding is a valuable investment in the organization’s future. Employees come and go. Products and services change. The brand remains forever. Another way to look at branding is that is a promise […]

branding

Your Brand Is Bigger Than Your Logo

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During recent discussions with business owners regarding branding, I have been surprised that they think their brand is all about their logo. The true essence of a brand is the experience. In fact, a brand is the sum total of everything that a consumer has experienced, heard, read, or seen about an organization whether directly or indirectly. […]

branding

Are you protecting your brand?

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We’ve all been there. You are at an event and you see signage that is difficult to read or you recognize a local business’ logo but something is out of sorts. You are listening to the radio and can’t make out the name of the business or can’t repeat the purpose of the spot. Maybe […]

branding

Thank You For Not “Selling” Me

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I was talking with a small business owner the other day about business owners and their mindsets when it comes to selling. I shared with her my thoughts on how they need to have a paradigm shift in the way they do business – quit selling, start helping people buy. She shared with me a great story that […]

branding

Quit Selling…Start Helping People Buy

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The thought of “if you open they will come” is no longer relevant when it comes to the way consumers do business. They live by the old marketing saying of “people do business with people they know and trust.” To build this trust, the consumer wants to create a relationship with the business, they want […]