Brand Development

At inTANDEM marketing, we understand the power of the brand and take branding very seriously. It does not matter the size of your organization, the essence of a brand will always be the “experience”. In fact, your brand is defined by everything that is said, heard, read, written or seen about your business.

Because a brand is an “experience”, it resides in other’s perceptions. You could say that branding is a strategic effort to influence people’s attitudes, opinions and beliefs through their experience with an organization.

Great brands and brand loyalty are the result of organizations acting as stewards of the brand relationship. Do you want your business to maintain a strong and positive relationship with your customers and the community? Then you must continually protect and build value in your brand.

The inTANDEM marketing team knows branding. We can assist you with developing and monitoring your brand so that you remain top of mind for the right reasons.

“Branding is not about getting your prospects to choose you over your competition; it’s about getting them to see you as the only solution to their problem.”

– Rob Frankel, author of The Revenge of Brand X

Know Your Why?

We believe that your brand starts with a understanding of your WHY. Truly successful and innovative businesses know their WHY and incorporate it in all their decision making. Your WHY is the heart of your brand – it is what drives you to do what you do. Most organizations are too focused on WHAT they do and lose sight of the reason they are in existence.

The inTANDEM marketing team will help you uncover your WHY and assist you in developing your brand message to be both memorable and engaging to your customers. In order for your brand to stand out, you need to define and understand WHY you do what you do.

Our WHY? We are passionate about helping small business owners be successful to create more sustainable rural communities.

Brand Messaging

Having the right look and messaging for your brand is important to building long-term consumer trust and loyalty. The inTANDEM marketing team can assist you with developing the right brand messaging that embodies your WHY and create brand assets that visually reflect who you are. These include, but are not limited to, a Brand Standards Guide and identity materials (ex. business cards, letterhead and envelopes).

Whether your existing identity needs a re-polish or you are a startup and need to create a new one, our experienced team can assist you with creating the right look and messaging for your business that accurately reflects your brand and helps you stand out from the competition.

Brand Insight Research

Just because your business is not located in the heart of a metropolis, doesn’t mean that you can ignore what your customers and potential customers think about you. Being located in a smaller town just means you have more opportunities to hear what your customers are saying and to use their feedback to help you successfully manage your business. With our Brand Insight Research process, we can validate that your current branding is working and identify areas of disconnect and opportunity to get you back on track.