How many of you have Facebook pages and are unsure as to if you are maximizing your posts? Following are some of the most common administrator questions and proven techniques to increase interaction rates as outlined by Momentus Media in their recent study called Engagement and Interaction: A Scientific Approach to Facebook Marketing.
1. What is the best day of the week to post? The study found that while most administrators are posting on Thursdays, it is the lowest day of the week for interaction. Saturday and Sunday were the highest days, followed by Friday, Monday, Tuesday and Wednesday.
2. What is the best time of day to post? Interestingly enough, the highest interaction rates are 6 pm – 5 am but administrators are posting from 6 am – 1 pm. Posting during 6 pm – 5 am will increase interaction.
3. How many times per day should I post? While 40% of administrators posted 1 – 2 times per day, the study revealed that the more frequently administrators post, the higher the interaction rate due to fresh content available in the Newsfeed when the user logs into Facebook.
4. What are the best types of posts?
Photos had a 200% higher interaction rate than links due to the fact that photos generate emotion quickly and are easy to understand. Status updates, videos, and links rounded out the list.
5. Is it okay to ask my fans to Like my post? The research showed that asking fans to Like a post, generated a 216% higher interaction rate than not asking.
6. Should I ask my fans questions to encourage engagement? Administrators that are looking to achieve the highest comment rate should make sure that their questions directly ask for a comment…provide a call to action.
7. What is the optimum length of a post? The average post is 140 characters or less. Partially due to administrators cross-posting on Twitter and Facebook and generating one post for both. The study revealed that the longer the post, the higher interaction.
8. How long after a post occurs do users interact with it? 50% of the clicks happen within 1 hour after the post is made.
I am curious as to your thoughts? Are you already applying these techniques to your Facebook strategy? What are you doing that works? Please feel free to share your comments below.